Meet Winstone Wealth Partners: The New Name of Green Financial Group
I’m thrilled to share an exciting update about the growth and evolution of our firm—a change designed to enhance the exceptional experience you’ve come to rely on and the relationships you’ve come to trust.
After more than 16 incredible years as Green Financial Group, we’ve decided to change our name to Winstone Wealth Partners.
So—why the name change?
Our practice has carried my name since 2008. And while that’s been an honor, we believe it’s time for a name that speaks not just to my past—but to our collective future.
And no, I’m not retiring. Not even close. I’m just as energized and committed to this work—and to you—as ever. This change isn’t about stepping back, it’s about stepping forward with a stronger identity that reflects the entire team and the direction we’re heading together.
This change is about reflecting our growth as a practice and the strength of the team we’ve built. We wanted a name that reflects the level of expertise and innovation that everyone brings to the table.
So, why did we choose Winstone?
This was a thoughtful – and tough – decision.
We wanted something meaningful—something that felt right and carried weight.
We spent hours brainstorming, researching, testing out names in everyday conversations, and yes—I now know more about Latin root words than I ever thought I would.
In the end, we landed on something we’re proud of.
Winstone Wealth Partners brings together two powerful ideas that reflect our core values:
- Win represents the victories we work to help you achieve—whether it’s retiring with confidence, funding your children’s education, or leaving a lasting legacy.
- Stone symbolizes the strength, stability, and foundation of trust that we bring to every relationship.
Now, you might be wondering: along with this new name, what else might be changing for you?
And I’m here to tell you that, honestly? Not much will be changing for you.
You’ll start to notice our new name and logo on things like our social media, our email signatures, and if you’re one of our clients, things like your account reports. We’ve also launched a brand new website with improved capabilities that we think you’re really going to like.
But the service? The relationships? The trust? The commitment to your goals?
That’s all staying the same.
You’ll continue getting the same high-level service and care you’ve come to know, love, and expect from the entire team here.
If you’ve been a supporter, follower, or regular viewer of our updates—thank you.
Seriously.
Your support over the years means everything to us. The relationships we’ve built with folks like you are the heart of what we do, and we never take that for granted.
And to our clients—some of you have been with me for over 25 years—a special thank you goes out to you but is probably not enough. I can honestly say you are what makes this job, this industry, and this entire journey so meaningful.
If you have any questions or just want to chat more about the rebrand, we’d love to hear from you.
As always—we’re here for you, every step of the way.