Seventeen years ago, I stepped away from the comfort of the big financial institutions where I worked to build a practice where clients come before shareholders.
After serving in the U.S. Army Airborne Infantry and spending a decade at two large investment firms, I started feeling a bit jaded about certain things I observed regarding client service. I knew there was a better way to serve families: with discipline, integrity, and a personal relationship that doesn’t get lost in layers of corporate priorities.
What began as a local, independent practice has grown into Winstone Wealth Partners: a boutique built on responsiveness and relationships, backed by the strength and stability of Raymond James. It really is the best of both worlds, and I’m so proud of how far we’ve come.
And even with a little more gray hair these days, I’m not slowing down. This is my life’s work. Winstone will be here for another 17 years—and more.
The Real Story of Entrepreneurship
People romanticize entrepreneurship as freedom. But here’s the truth: freedom comes from structure and discipline. From having the right systems, the right people, and the right values. This is what helps you move fast without breaking what matters.
Every step of the way, when I’ve found a system that works, I’ve plugged into it. That mindset (learn, adapt, implement) is a big reason we adopted the Entrepreneurial Operating System (EOS) and why we invest in great technology, comprehensive financial planning with CFP® professionals, and a culture of ownership. Entrepreneurship isn’t going it alone; it’s building a platform that makes everyone better.
Now, I want Winstone to be that platform for other advisors.
Why Advisors Choose Winstone
If you’re a solo advisor, a team leader thinking about succession, or a veteran in search of a soft landing (perhaps even moving away from the wire house treadmill), here’s what partnering with Winstone actually looks like:
Freedom on Your Terms
- Transition your way. Ease back over years or move decisively. We’ll tailor the plan to your timeline.
- Boutique autonomy + big-firm power. Stay independent while tapping into Raymond James’ research, trading, cybersecurity, and scale.
Growth Without Compromise
- Scale with support. Operations, compliance, investment resources, and a dedicated in-house marketing team, all at your fingertips so you can focus on what you do best: serving your clients.
- Keep your client experience. We enhance what’s already working in your practice; we don’t want to erase it.
An Experience That Strengthens Client Trust
- Seamless and personal. A white-glove transition process with proactive communication that reassures clients every step of the way.
- Boutique service, elevated depth. Personalized planning led by CFP® professionals, with the technology, scale, and stability of Raymond James behind it.
A Legacy That Lasts
- Multi-generational team. More eyes on every plan, continuity for your clients’ families, and a deeper, multi-generational bench for complex needs and families.
- Aligned economics. A thoughtful acquisition model with competitive monetization and upside tied to client retention and results.
A Culture That Elevates Your Team
- Collaborative and growth-oriented. A supportive culture that values excellence, accountability, and shared success… not hierarchy or ego.
- Empowered to thrive. Comprehensive onboarding, clear career paths, professional development, and benefits that prioritize both performance and work-life balance.
What Makes Winstone… Winstone
When I’m talking to other advisors about joining up with us, I always tell them we want to be “partners in your legacy.” That may sound like marketing talk, but honestly it’s just the simplest way I can think of to describe how we think about this work. Your life’s work deserves more than a “buyer.”
We truly believe it deserves an aligned partner who actually cares what happens to your clients, your name, and your legacy (even after you are out of the picture). Here are a few things that we feel make us special:
- Clients-first, by design. We operate like a boutique and deliver like a national platform.
- Proven systems. Internal processes, both for client service and team management (like EOS), keep us accountable and focused. Our processes make transitions smooth and personalized.
- Planning depth. Your clients get access to CFP®-led planning, plus resources like our Insurance Concierge and Virtual Family Office services.
- Real values, real culture. Bring the Energy. Keep It Real. Be a Problem Solver. Take Ownership. Work Hard, Play Hard. This is not lip-service. This is the basis for how we hire, fire, and reward our team.
- Team you’ll want to work with. Transparent leadership, open communication, and a bias for action… plus plenty of fun along the way.
For Advisors Ready to Grow, Transition, or Protect a Legacy
Whether you want to run faster with a stronger platform, merge and keep building together, sell and step back gradually, or craft a retirement plan that truly honors your clients. we’ve built Winstone to be the partner that gets it.
If this resonates, let’s have a confidential conversation about your next chapter. I’m always happy to walk you through how we protect client relationships, support your team, and structure a win-win that respects your life’s work.
Seventeen years in, I’m as energized as I’ve ever been. This is my mission. And Winstone Wealth Partners will be here—steady, values-driven, and built to last—for the next 17 and beyond.
Book some time with me and let’s start the conversation: https://calendly.com/winstone-wealth-partners/financial-consultation-with-jeff-green
