Do you know what your retirement values are?
Maybe an even better question is: Has anyone ever asked you?
Not simply what you want to do in retirement. Not what your goals are. But something deeper: What are the personal and family values that matter most to you, and how do you want those values to show up in the way you live during retirement?
This is something we talk about a lot at Winstone because we believe a good retirement plan should do more than tell you whether you have enough money. It should help you build a life around what matters most to you.
What Are Retirement Values?
Your retirement values are the things that give your life meaning, fulfillment and purpose—and that you want to prioritize when your working years are behind you.
The values themselves aren’t necessarily unique to retirement. In fact, they’re probably already part of who you are. The exercise is figuring out which ones matter most and then asking how they should shape this next chapter of your life.
For example, maybe one of your core values is family.
What does that mean in practice? Does it mean moving closer to your children? Buying a second home near them? Picking up your grandchildren from school a few days a week? Being at every soccer game, birthday and recital? Taking the entire family on a vacation once a year?
Those are very different financial plans, but they can all stem from the same value.
Maybe your value is adventure. You want to travel extensively, spend months at a time somewhere new, buy an RV or finally have the freedom to wake up without an agenda and see where the day takes you.
Maybe it’s generosity or legacy. You want to become more involved with organizations you care about, establish a charitable giving plan, mentor younger people in your profession or use your wealth to create opportunities for your children and grandchildren.
Maybe it’s growth. Retirement isn’t about slowing down at all. You want to keep learning, take classes, immerse yourself in other cultures, pursue interests you never had time for or even start something entirely new.
Health. Faith. Community. Independence. Creativity. Friendship. Service. Security. Adventure. Family.
There are countless possibilities—and no right answer.
That’s the point.
Your Retirement Doesn’t Have to Look Like Anyone Else’s
We once worked with a client who, for nearly a decade leading up to retirement, talked about one thing over and over again: travel.
When they retired, they were going to see the world.
As retirement approached, the trips started going on the calendar. We talked about destinations they had dreamed about for years. I was excited for them and probably added a few places to my own bucket list in the process.
Then retirement came. They started traveling. The trips were great.
But something was missing.
Over time, through our conversations, it became clear that while they enjoyed traveling, they didn’t enjoy what they were missing while they were gone.
Soccer games. Recitals. Birthdays. Ordinary afternoons with their grandchildren.
Eventually, they realized that family, not travel, was the value they wanted their retirement built around.
They ultimately moved to another state to live closer to their grandchildren. Today, they travel far less—and they’re happier than they have ever been.
That doesn’t mean they planned retirement incorrectly. Their values became clearer once they began living them.
And values can change. That’s okay, too. A good retirement plan should have enough flexibility to change with them.
Where the Financial Planning Comes In
Once you have a clearer picture of your retirement values, the financial questions become much more meaningful.
Instead of simply asking, How much can I spend each year? we can ask, Can we afford to buy a home near the grandkids?
Instead of How much should I save? it might become, Can we take our entire family on a trip every summer without jeopardizing the rest of our plan?
Maybe we’re planning for significant charitable gifts. Maybe we’re helping fund grandchildren’s education. Maybe we’re building a travel budget. Maybe we’re determining whether you can retire earlier because time and health are more important to you than leaving behind the largest possible estate.
The money is still incredibly important. But now the money has a purpose.
The Part Technology Can’t Do
There are some incredibly sophisticated financial planning software out there. And today, AI can probably even give you a pretty good starting point for many of the basic questions surrounding retirement.
But technology cannot look across the table while you’re talking about your future and notice that your entire expression changes when you mention your grandchildren.
It can’t hear the hesitation when you say you think you should keep working another five years.
It can’t recognize the unspoken concern behind a question about whether you can afford to help one of your children. It doesn’t know which follow-up question to ask because of a conversation you had five years ago about your family.
And it can’t truly care about the answer.
That requires a person who knows you, listens carefully and is willing to ask questions that don’t always have an easy or immediate answer.
We’ve asked our own clients why they have stayed with us for decades and why they chose to work with us in the first place. One answer has come up again and again: They felt heard because we truly listened.
Retirement values are just one example of what that looks like in practice, at least around here.
Because planning for retirement isn’t simply about figuring out whether you’ll have enough money. It’s about understanding what you want that money to make possible—and building a life around the things that matter most to you.
If you’re approaching retirement and haven’t thought about your retirement values, we’d be happy to help you start the conversation. Sometimes, the right questions can make all the difference in building a retirement that feels as good as it looks on paper. Click here to schedule a conversation with our team.

