The Story Behind Winstone Wealth Partners
From Green Financial Group to Winstone Wealth Partners
Our team, formerly known as Green Financial Group, has been honored to guide clients on their financial journeys since 2008. What began as a solo advisory practice built on personal relationships and trust has grown into a dynamic, multigenerational team serving families with clarity, strategy, and purpose.
Over the years, we’ve expanded our capabilities, deepened our expertise, and welcomed new talent—all while staying grounded in the values that shaped our beginnings. As our practice has evolved, we felt it was time for a name that better reflects not just where we’ve been, but where we’re headed.
We’re proud to introduce our new name: Winstone Wealth Partners.
Our History
At Winstone Wealth Partners, we’re not just a financial advisory practice—we’re a team that’s deeply committed to helping high-net-worth families achieve their financial goals. Since 2008, we’ve been investing in the financial futures of our clients, putting relationships at the heart of everything we do.
Our story starts with a strong sense of duty and a commitment to serving people—not just managing their money. After serving in the United States Army Airborne Infantry, our founder and CEO, Jeff Green, spent a decade at two major investment firms.
But the more he witnessed the corporate culture of prioritizing shareholders over clients, the more he realized he could offer something better. That’s why Jeff left to create his own independent practice, initially named Green Financial Group, with a promise to always put his clients first.
Today, as Winstone Wealth Partners, we combine the responsiveness and personalized service of a boutique practice with the stability and strength of Raymond James.
And we’re damn proud of it.
Why The Change?
Green Financial Group proudly carried the name of our founder, Jeff Green, for over 16 years. But today, our practice represents more than one individual—it’s a collaborative team effort, made stronger by each advisor on our team, and the many future leaders we’re excited to welcome.
We chose to evolve with a new name that would honor our history and reflect our values, but also capture the forward-thinking mindset we bring to our work every day. A name that could grow with us.
Why Winstone?
After many months of research, brainstorming, and saying a lot of names out loud,
we kept coming back to one that just felt right.
Winstone blends two powerful ideas at the heart of our mission:
Win represents progress, achievement, and the goals we help our clients pursue—from retirement readiness to legacy building.
Stone reflects stability, trust, and the enduring foundation of our planning philosophy and relationships.
Together, Winstone embodies our belief that wealth management should be both purposeful and personal—built to last, but flexible enough to evolve with life.
What You Can Expect
Though our name has changed, everything that matters most stays the same:
- Our experienced team and personalized approach
- Our rigorous planning and investment philosophy
- Our relationship-driven service model
- Our affiliation with Raymond James
Most importantly, our commitment to serving you—and generations of your family—with wisdom, care, and integrity remains as strong as ever.
Looking Ahead
Winstone Wealth Partners marks a new chapter, but not a new direction. It’s a name that reflects who we are and how we serve—together.
We’re grateful for the trust of our clients and energized by the path ahead. Whether you’ve been with us since the early days or are just discovering us now, we look forward to building a financial future worth celebrating, together.
What excites me most about the future of Winstone Wealth Partners is the thoughtful and intentional approach we’re taking to growth. There’s a clear focus on expanding in ways that are truly beneficial for both our clients and employees. I’ve been so impressed with the leadership team’s big dreams and the careful planning behind them. We have so many ideas for serving our clients even better, especially with new technologies and innovations. We’re not just growing—we’re growing with purpose, and we’re in it for the long haul.